Alloy Menopause Relief 
Brand Launch

Ask

Start getting menopause the attention it deserves. And create awareness for Alloy as an empowering menopause resource for women by women.

Intentional Solution

We spotlighted gender inequity by giving a group of men surprise hot flashes in our launch stunt and video ‘Manopause.’ And fueled a centuries-overdue conversation by celebrating the moxie and wisdom of women 50+ in our brand campaign ‘You got you. And we do too.’

Cultural attention to menopause has since shot up with brand mentions in The NY Times, Forbes, and on Oprah Daily. Misinformation around safe, effective treatment is slowly dissipating. Doctors have finally seriously joined the discussion. And legislation mandating menopause research was introduced in congress.

Menopause conversation heats up.

5X growth in revenue & sign-ups in the first month alone.

And,“The emotional response we get might be the most rewarding impact of all. Women are relieved someone relatable is finally listening. And it all started with the trust earned by this honest, human campaign.” - Anne Fulenwider, Alloy’s Co-Founder