Moroccan Oil
Short Film Series
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Celebrate the beauty of women, inside and out.
Intentional Solution
We collaborated with filmmaker Bryce Dallas Howard and RadicalMedia to develop, creative-direct, and produce global beauty leader MoroccanOil’s first-ever multimedia advertising campaign, ‘Inspired by Women.’ The idea spotlights extraordinary women doing extraordinarily inspiring things.
At the heart of the campaign is our digital short-film series ‘INSPIRED.’ Each film tells the story of a woman and how her particular spark of brilliance goes on to inspire profound and positive change in the world. Like a soccer ball that doubles as a power generator that enables kids to study after dark in third world countries. And a piece of organic paper that when slipped in a box of produce keeps food fresh 2 to 4 times longer, feeding more hungry people and wasting a lot less food.
Profound inspiration up. Positive change up. Brand-love up.
Moroccan Oil. Inspired by women.
Inspired: Short Film Series.
The Trailer.
Kavita Shkula: Freshpaper.
Organic paper that reduces food waste.
Chrissy Beckles: SATO Project.
7K rescued dogs and counting.
Jessica Matthews: Socket.
A soccer ball that generates power.
Rebecca Welsh: HALO Foundation
Housing homeless kids around the world.
