Jadex Material Science Co.
Rebrand & Reposition

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Reinvent Jadex’s brand positioning and creative platform.

Intentional Solution

Our brand campaign ‘Making a material difference every day,’ done in collaboration with Create160, showcases Jadex as a master of meeting everyday needs with essentials like child safety bottle caps and vaccine coolers. And celebrates them for constantly pushing innovation to introduce sustainable solutions for the most important need of our times - our planet. 

The campaign instantly repositioned Jadex as an industry leader in sustainable advancements by putting each of its earth-considering solutions front and center. It made customers aware Jadex has more sustainable choices than ever. And reminded the rest of the material science industry that in order to compete, they too have to keep upping their game in the sustainable solutions department.

Image up. Sales up. Waste down.