Ideal Protein Weight Loss Protocol
Brand Awareness Campaign

Ask

Create an awareness campaign that sets Ideal Protein apart in an over-saturated weight loss category.

Intentional Solution

Our brand campaign ‘Food is medicine. Weight loss is healthcare.’ offered people struggling with their weight an empowering, medically-based-solution rooted in Ideal Protein’s core essence, services, and food-products. The campaign proudly pointed the finger at America’s corporate-fed sugar diet, took the blame off its victims, and reframed the weight conversation with a healthy dose of category-needed, shame-free honesty.

We did a Vox Media Explainer video to set the stage and then armed Ideal Protein’s franchise-based clinics and coaches across the US and Canada with multi-platform digital media kits to create cohesive game-changing messaging across local websites, social media, and 1000s of clinics. We hosted social media marketing training for clinics and a Metabolic Empowerment Masterclass to encourage sign-ups. 

Awareness up. Site-visits up. Sign-ups up. And the way we think and talk about weight loss turned right side up.