Eska Spring Water
Package Redesign & Brand Relaunch
Ask
Relaunch Quebec’s most popular spring and sparkling water brand with new package design and new creative to introduce its new 100% recycled plastic bottles.
Intentional Solution
In collaboration with Create160, we developed ‘Follow your true nature.’ A brand campaign about how Eska spring water became its purest, best-self by letting nature follow its true nature - that encourages consumers to aim to be their best-selves by doing the same.
We re-designed Eska’s labels and packaging to introduce their new 100% recyclable bottles made from 100% recycled plastic. Our ‘(Re)Cycle of life’ initiative launched the new look along with Eska’s fervent commitment to respect and protect nature. .
Virgin-plastic-use 100% down.
Sales, distribution, and followers up.
And Quebec’s top water brand is more loved than ever.
Eska. Follow your true nature.
Follow Your True Nature.
Campaign Launch Video.
Follow Your True Nature Series.
Spotlight: Jeannot Rioux, Snow Muralist.
Welcome to the (Re)cycle of Life.
New Packaging Launch Video.