BetterUp Mental Health Awareness
Launch Film

Ask

Create a short film that reaches a wide audience and introduces mental fitness as a growth mindset that leads to better performance and positive transformation.

Intentional Solution

We collaborated with RadicalMedia and BetterUp Chief Impact Officer Prince Harry to spotlight unique perspectives on mental fitness. Adam Grant, Professor of Organizational Psychology at Wharton and best-selling author, provides legitimacy to investing in mental health. Snowboarder and two-time Olympic gold medalist Chloe Kim points at mental fitness as the precursor to physical greatness. While member Blu Mendoza speaks to the huge impact her mental fitness practice has had on her personal relationships and professional success. Ultimately the film captures a comprehensive snapshot of what ‘mental fitness’ is and its value.

Mental health stigmatization down.
Mental Fitness awareness and normalization up.